by Shoshana Zuboff
The Main Idea
The future of humanity hangs in the balance as our every move is reduced to a commodity, bought and sold without our consent: a world where surveillance capitalism reigns supreme.
Our digital lives are being leveraged to fuel a system that erodes democracy, stifles individual freedom, and compromises our fundamental human experience.
Who should read this book
The Tech-Savvy Individual
• Will gain insights into online tracking and data collection methods
• Understands their online presence's impact on their daily life
• Develops strategies for maintaining control over personal data
The Privacy Enthusiast
• Achieves a deeper understanding of the importance of data protection
• Implements secure practices to safeguard personal information
• Advocates for individual rights and freedoms in the digital age
The Curious Researcher
• Explores the intricacies of online tracking and data collection
• Uncovers hidden methods of personal data harvesting
• Develops a comprehensive understanding of the digital landscape
