by Nancy Etcoff
The Main Idea
Our societal definition of beauty is fundamentally tied to what will increase our chances of survival – in this case, physical attractiveness.
Beauty: The Science of Attraction.
Discover how biology, culture, and media shape our perceptions of what's beautiful and desirable, and gain a deeper understanding of the complex forces that drive attraction.
Who should read this book
Beauty Seekers: Understanding the Science of Attractiveness
- Achieve insights into the complex social dynamics surrounding beauty standards
- Gain a deeper understanding of why certain body types are perceived as attractive
- Explore the cultural and historical roots of beauty norms and how they impact individuals' self-perceptions
Curious Anthropologists: Unraveling the Innate Sense of Beauty
- Develop a richer understanding of human perception and detection of beauty across cultures
- Identify patterns in how different societies define and value attractiveness
- Apply anthropological knowledge to inform personal and professional perspectives on beauty
