by Al Ramadan
David Peterson
Christopher Lochhead
Kevin Maney
The Main Idea
Create an entire new market from scratch and become the undisputed champion of your chosen domain.
Entrepreneurs and leaders look no further than 'Play Bigger' for a step-by-step guide on how to create a new market category, leveraging practical strategies and real-life examples to dominate their industry and achieve unparalleled success.
Who should read this book
Innovative Visionaries
• Achieve insights on disrupting markets and creating sustainable business models
• Gain strategies for turning ideas into profitable ventures
Marketing Trailblazers
• Acquire fresh tactics for promoting products in an ever-evolving market landscape
• Develop skills to measure the success of marketing initiatives and optimize them accordingly
Curious Uber Enthusiasts
• Uncover the drivers behind Uber's remarkable success and adaptability
• Discover actionable lessons on navigating complex business environments
